Media

The following materials are provided for media use. All images can be used for illustrative purposes in articles discussing Tales by Trees and its products, as long as the following copyright attribution is included: © Tales by Trees. The images can be resized but we ask that you don’t crop them or otherwise modify them.

About Tales by Trees
About the Seed
About the Book Trilogy
Links
Contact

About Tales by Trees

  • A net positive art & design startup
  • First products (the Seed and the Book Trilogy) are crowdfunded on Indiegogo, starting in December 2017 (see press release)
  • Every product is designed to give back to the environment more than it takes out: Tales by Trees products rebuild the planet piece by piece
  • Details about the net positive model are available from this link
  • Our full net positivity report can be downloaded here
  • The company is based in Finland
  • A team of scientists, artists, designers and business people who want a better future for the planet (see details here)
  • Founder: Markus Pyhältö, MBA (technology & innovation) & MSc (economics), see also LinkedIn
  • See also article about history

Campaign promo video:

Video about net positivity:

Tales by Trees logo: white background
Tales by Trees logo (black background)
Tales by Trees logo: white background
Tales by Trees logo (white background)

About the Seed

  • A minimalist sculpture made from sustainably grown Nordic birch
  • Designed by award winning Finnish designers Elina Helenius and Saara Renvall (see also article)
  • Nordic design
  • A conversation and a conservation starter
  • 50 trees planted and 10 m2 (about 100 ft2) forest protected for each Seed sold
  • On average, 25 Seeds can be made from one birch tree. Therefore, each felled tree results in 1250 new trees planted and 250 m2 (about 2500 ft2) forest protected.
  • The trees are planted in tropical Africa to combat climate change
  • The forest conservation is done in Finland
  • Through tree planting, each Seed removes over 50 times the CO2 that its manufacturing and transportations have released into the atmosphere
  • Through forest conservation, each Seed protects over 20 times the natural resources that have gone into making it
  • Each Seed is unique and separately stamped and numbered
  • Size: 23 x 16 cm (9.0 x 6.3 in)
  • Weight: 1.6 kg (3.6 lb)
  • Comes in eco-friendly packaging with carbon neutral home delivery
  • A net positive product that increases natural resources
  • Campaign price $199, early backer price $179

Seed promo video:

The Seed (white background)
The Seed (white background)
The Seed (hand)
The Seed (hand)
The Seed (table)
The Seed (table)
The Seed (kitchen)
The Seed (kitchen)
The Seed (scale)
The Seed (scale)
The Seed (bed)
The Seed (bed)
The Seed (globe)
The Seed (globe)
The Seed (with logo)
The Seed (with logo)
The Seed (plant)
The Seed (plant)
The Seed (three together)
The Seed (three together)
Elina Helenius and Saara Renvall (designers)
Elina Helenius and Saara Renvall (designers)
Elina Helenius (designer)
Elina Helenius (designer)
Saara Renvall (designer)
Saara Renvall (designer)

About the Book Trilogy

  • Three inspirational modern fairytales about our relationship with nature
  • Titles: The Carpenter, The Knight, The Seafarer
  • Intended audience: Grown-ups and mature children
  • The stories combine fantasy, nature, wisdom, wonder and folklore into inspiring reading experiences
  • Each book is a fully self-contained story and does not require familiarity with the other books in the series
  • Written by Iiro Küttner, a Jussi Award winning screenwriter, playwright and professor of screenwriting at Aalto University (see also interview)
  • Illustrated by Ville Tietäväinen, an award-winning illustrator, graphic novelist and visual artist (see also interview)
  • English translation by Owen F. Witesman, working closely with the author.
  • Books were first published in Finnish between 2014-2015
  • English ebook editions were made available from 2015
  • Winner of Finland’s Most Beautiful Book Series (Finnish Book Art Committee, 2014), The Carpenter nominated for the Finlandia Junior Prize
  • Kindle rating: 4,5 stars
  • The illustrations have also been exhibited on their own, with three exhibitions held since 2015
  • Printed on paper from sustainable sources
  • 25 trees planted and 5 m2 (about 50 ft2) forest conserved for each set sold
  • The trees are planted in tropical Africa to combat climate change
  • The forest conservation is done in Finland
  • Through tree planting, each book trilogy set removes over 30 times the CO2 that its manufacturing and transportations have released into the atmosphere
  • Through forest conservation, each book trilogy protects over 20 times the natural resources that have gone into making it
  • Comes in eco-friendly packaging with carbon neutral home delivery
  • A net positive product that increases natural resources
  • Campaign price $129, early backer price $99
  • Electronic copies provided for media upon request

Book trilogy promo video:

The Book Trilogy
The Book Trilogy
The Carpenter (opened)
The Carpenter (opened)
The Knight (opened)
The Knight (opened)
The Seafarer (opened)
The Seafarer (opened)
The Carpenter (closeup)
The Carpenter (closeup)
The Knight (closeup)
The Knight (closeup)
Book Trilogy with the Seed
Book Trilogy with the Seed
Book Trilogy on a Table
Book Trilogy on a Table
The Carpenter (cover)
The Carpenter (cover)
The Carpenter (ant)
The Carpenter (ant)
The Carpenter (emperor & carpenter)
The Carpenter (emperor & carpenter)
The Carpenter (throne room)
The Carpenter (throne room)
The Knight (cover)
The Knight (cover)
The Knight (dragon)
The Knight (dragon)
The Knight (shield)
The Knight (shield)
The Knight (ageing)
The Knight (ageing)
The Seafarer (cover)
The Seafarer (cover)
The Seafarer (seagulls)
The Seafarer (seagulls)
The Seafarer (tree)
The Seafarer (tree)
The Seafarer (sea)
The Seafarer (sea)
Iiro Küttner (author) and Ville Tietäväinen (illustrator)
Iiro Küttner (author) and Ville Tietäväinen (illustrator)
Iiro Küttner (author)
Iiro Küttner (author)
Ville Tietäväinen (illustrator)
Ville Tietäväinen (illustrator)

 

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Contact

contact@talesbytrees.com
Also: contact page